That is why organizations must be ready to constantly learn how new changes may affect their form of business. With the advancement in technology, marketing especially through the internet has been deemed necessary in the market converging the market and the customers. Out of all the techniques within the digital marketing that are used to market a business, there is a strategy known as Search Engine Optimization that is very vital to each online marketing strategy as it helps to generate organic traffic. It is vital for any company that wants to achieve success in the digital world to grasp the why on SEO on digital marketing.