Price is the most important factor in wholesale. Quality products at a reasonable rate are hard to find. In that respect, Ajmera Fashion is like a best-kept secret about competitive pricing without quality sacrifice. Making them even more attractive and interesting for wholesalers is that they vary pricing based on the volume of the order. The higher the number of units ordered, the lower the price. This dynamic pricing structure is ideal for small businesses trying to make an entry or already-established retailers wanting to diversify their product lines. It is one of the reasons Ajmera has created a loyal customer base of Surat Kurti Wholesalers  who rely on them for the best product at excellent prices.