In today’s climate of social media advertising, influencer marketing, and SEO, many wonder if email marketing still has a role to play. The answer is an overwhelming yes—especially for businesses in Chennai. Despite the popularity of new digital channels, email marketing remains a powerful tool for companies to engage directly with their customers. Because of its ability to deliver personalized, targeted communication, email often outperforms other channels in terms of conversion adoption. In this article, Weboin—a digital marketing agency in Chennai examines why email marketing is important for businesses in Chennai, even in the face of constant digital growth.