Crucial Elements of Pharmaceutical Distributors’ Success Market research and strategic planning are used to find opportunities. Strategic planning and thorough market research are essential if you want to be successful in pharmaceutical distribution. You must know which medications and pharmaceuticals are most in demand in the market, as well as which pharmacies and medical facilities require them the most. PCD Pharma Franchise. Crucial Elements of Pharmaceutical Distributors’ Success Market research and strategic planning are used to find opportunities. Strategic planning and thorough market research are essential if you want to be successful in pharmaceutical distribution. You must know which medications and pharmaceuticals are most in demand in the market, as well as which pharmacies and medical facilities require them the most. They can get a competitive edge by doing market research to pinpoint regions with high demand and low supply. To ensure effective resource allocation and maximize your earnings by satisfying local demands, you must create a tailored business plan that concentrates on particular regions, such as tier-1 and tier-2 cities.