In the competitive eCommerce landscape, no business is solely dependent on a single sales channel. A multi-channel approach extends reach, boosts revenue, and improves customer interaction. With a strong ecosystem, Shopify multi-channel selling is seamless across social media and other marketplaces. eCommerce has social media as its biggest powerhouse. Through features such as direct selling, brands can show products easily on Facebook, Instagram, and TikTok. With Shopify store setup services, the business can connect its stores with social media to have product listings and inventory synced in real-time. Using a digital marketing agency Sydney will optimize ad campaigns, ensuring more engagement and conversions. Millions of shoppers visit marketplaces like Amazon and eBay every day. Businesses accessing these platforms will be more visible and credible. Managing inventory, though, may become difficult for a business accessing various channels.