The primary purpose of C-level executives is to set the strategic vision of the organization and ensure its successful execution. They oversee critical functions such as growth, profitability, innovation, risk management, and organizational culture. Each executive is responsible for a specific domain — for example, the CEO leads overall strategy and leadership, the CFO manages financial health, and the CMO drives marketing direction. Their decisions have a direct impact on the company’s long-term success, resource allocation, and competitive position in the market. In the healthcare B2B sector, engaging with C-level executives is essential, as they are often the final authority in approving budgets, vendor partnerships, and technology investmets.