Running a food startup today isn’t easy. There’s competition everywhere—from neighborhood food trucks to big names with deep pockets. Every detail matters. It’s not just about making tasty food anymore. How you present that food also matters. This is where custom food paper plays a quiet but important role. For a small business, packaging might seem like something to think about later. But many startups are finding that what wraps their food can say just as much as the food itself.