SEO for small business is an excellent level playing field to compete against competing brands. By optimizing for a local audience, creating produced content, and using easy keywords to increase visibility on search engines, small businesses can increase exposure using SEO. SEO for small business is a great way to bring in organic traffic that builds a long-lasting online presence and is much cheaper than an expensive ad campaign. The power of SEO for small business comes from a longer-term strategy, allowing for better local search impact, aligning with a margin interest and again builds the opportunity to connect with purchase ready customers in a more personal way, establishing implicit and explicit credibility and trust.