Search Engine Optimization (also called SEO) is the way that our team makes sure that your website, social media presence, advertising and all other online presence is geared towards getting eyes on your business. For example, when someone does a Google search of keywords “leather sofa,” Google will display tens of thousands of results. SEO is a strategy we use to help your website rank higher in search engines (generally on the first page) so that customers can find you easier with the keywords your potential customers are using.