A Simple Sauce-Based System for Selling More Wine with Pasta by AlbertJohnson Published: January 13, 2026 (2 months ago) Category Business Link A Simple Sauce-Based System for Selling More Wine with Pasta Martelli spaghetti earns its place on a menu because guests notice the texture and the way it holds sauce. That gives you a practical advantage. When the pasta already reads as premium, the wine pairing suggestion feels natural instead of forced.