Voice Search & Conversational SEO: Optimization Techniques for Smart Speakers and Natural-Language Search Queries “Future trend” is no more when it comes to voice search. It is already revolutionizing the way people are engaging with brands on the web. Whether one is asking Alexa for some shopping recommendations or using the Google Assistant for a quick search, the point is people are speaking instead of typing. This naturally has one implication for businesses—SEO has to sound natural. In traditional SEO, keywords are placed in content. However, in voice search, questions are fully framed like, “Who can I partner with in ecommerce that can help me scale my Shopify store?” And that’s where conversational SEO comes in; that’s how content can be similar to how a voice searches. In today’s world of digital marketing, voice SEO must be a necessary component of every online strategy. Voice searches involve searching by voice. These searches are more lengthy, more specific, and more intent-based. People would type “Shopify setup” if they wanted to search for Shopify setup services, whereas they would type “Who provides credible Shopify setup services in Australia?” when searching using voice. To rank higher, one has to make their content answer users’ questions in a short span of time. This is more effective for e-commerce businesses using Shopify Experts.