Rapid digitalization and consequent quick e-commerce development mean that businesses need feature-rich online stores and websites. The use of the right platform is necessary to access the requisite functionalities that you need to run a successful online business. But there are many content management platforms available which makes settling down a one particular platform quite puzzling. Nonetheless, the selection of the right platform should carefully be done as it could have a direct impact on the financial viability of your e-commerce venture.