Setting up Amazon PPC Amazon has definitely opened up new e-commerce avenues for sellers to pursue. It has truly revolutionized the way we do business. The internet is full of success stories of people who managed to quit their 9-to-5 corporate gigs to become successful Amazon sellers. In fact, many people make their living by selling their products on Amazon. However, what most of the new sellers do not realize is the fact that selling on Amazon requires a great deal of hard work and patience. Many of these gurus online will rarely talk about the challenges they have faced in their journey. From an operational perspective, there are a lot of hurdles to overcome, ranging all the way from procurement to shipping logistics. One such major challenge is the ability to strongly market your products online. After all, if people online don’t know what you are selling, then how do you expect to make a sale? Luckily, the answer to this question lies in Amazon PPC (Pay-per-Click), also known as Sponsored Products. Amazon PPC is a very broad topic to understand. There are various intricacies that a seller must understand to be able to successfully market his products. For the sake of simplicity, we will be exploring this topic in great detail in a series of blog posts. Each blog post will be dedicated to a different aspect of PPC such as setting up a campaign, campaign management and types of campaigns, keyword selection, advertising budget, and tracking. In this article, we will take a brief look at the importance of Amazon PPC, its benefits and how it works.