In today’s highly competitive mobile app market, simply developing a great app isn’t enough. With millions of apps available on both the App Store and Google Play, ensuring that your app gets discovered by the right users is crucial. This is where App Store Optimization (ASO) comes into play. Much like Search Engine Optimization (SEO) for websites, ASO is the process of improving your app’s visibility and ranking in the app store. By applying effective ASO strategies, you can increase the likelihood of getting more downloads, improve user retention, and ultimately drive your app’s success.