Millennials and Gen Z are today’s biggest group of homeowners, and their expectations are different. They want sustainable, smart, and hassle-free HVAC solutions. An HVAC group helps you align with these preferences by offering training in energy efficiency, digital service platforms, and eco-friendly products. HVAC groups also provide marketing tips on how to appeal to younger, tech-savvy audiences. As a member, you’ll understand how to package services in a way that resonates with modern buyers. By adapting your business with insights from an HVAC group, you’ll not only attract younger clients but also build long-term relationships with the next generation of homeowners.