A lot of nursing bras look good on paper but fall apart once you’re actually feeding a baby at 3am. Lovemere started to fix that. Founder Florence Tay, mother of three, designed the range around real feeding moments, not just marketing photos. Drop-down clips make feeding quick, fabric stays soft against sensitive postpartum skin, and nothing digs into your shoulders after hours of wear. For mums who pump, our Skye Pump Bra is a bit of a cult favourite for hands-free sessions. Sizing is simple through our Measure Me guide, no guessing with standard cup sizes. Florence has been interviewed by The Straits Times about her journey building the brand. Try one at our Singapore showroom or order online, with exchanges made easy within 30 days.