The world has been witnessing a rise in small businesses and their excellence in what they do is making the walls of big corporations shatter in no time. People are getting to know small businesses and using their products and services as they have better client relationships and communications when compared to other types of businesses. Social media plays a vital role in providing small businesses a generous platform to display and exercise their business and handle transactions smoothly without much hassle. It has expanded the horizons of marketing and has a place for all whether its a small business or a multinational corporation.