Book 25% More Meetings From Your Demand Generation Strategies There is one very effective way to resolve the demand generation conundrum in terms of conversion rates, speed to lead and lead quality to repair the relationship with sales. The problem is that thousands of companies have tried to implement it with varying degrees of success. Success hinges on a few very defined best practices that are well beyond the reach of most businesses. The onerous nature of these requirements means that those who have tried have had extremely varying degrees of success, to the extent that they often fall back on what is touted as the “second best option.” However, our experience is that this is the third-best option in most cases. The answer I am referring to is Live Chat. A properly implemented Live Chat service on your website WILL BOOST CONVERSIONS from your website. It doesn’t just deliver more of the same, it allows for full qualification during the chat conversation, meaning your Account Managers get higher quality and better-qualified leads. What’s the third best option? I hear you ask, it’s chatbots. But that’s for a whole other article. Suffice it to say that B2B does a horrific job with chatbots compared to e-commerce, and I think there is a very valid reason for this.