Of course, live chat does not increase demand. It does, however, funnel a much greater percentage of the demand you have attracted to your website into your sales funnel than forms or chatbots ever will. And with the cost of attracting that demand to your website ever increasing, you simply can’t afford to allow potential customers to bounce off your competitors to be the first ones to respond to their questions. Live chat harvests existing demand for your solution through real-time conversations, giving your sales team the power to close more prospects to paying customers.