However, before entering the market, fund providers need to understand the complexity of European fund distribution in practice, as well as the diverse market requirements and legal frameworks. This article is intended to give an initial overview for international asset managers looking to enter the European market. The European fund market is one of the largest and most dynamic in the world. With assets under management currently totalling around €15 tn and annual growth rates of around 4%, Europe offers considerable growth potential for international asset managers.