Every piece of information should be designed to display correctly on all devices, regardless of their size or resolution.  In addition, they want to consume interactive content. The success of otome games in Japan and Korea reflects this. Players can control how the game’s plot unfolds based on their interests. To enable consumers to engage with their content, digital publishing solutions should consider ways to make it more interactive. Some parts of your online content should be gamified to some degree, but not everything needs to be gamified.