The right audience for your brand is out there. As long as there is a need or a problem, brands are readily available to suggest solutions via a service or a product. The main question is, how do I reach the right audience through social media and marketing? Well, we’ve got the answer. Nearly everyone on earth is connected to the internet. To be accurate, 63.5% of the population is connected to the internet. The internet, with all its benefits of bridging the gap between people and being a boom for connectivity, is also the birthplace of social media. Here are some statistics on social media you should consider when building your social media and marketing plan