And finally, the last design that everybody knows nowadays. They kept the head of the wolf and placed it on a yellow hexagon that had a white border under thick black lines. This logo has no names, no initials, no abbreviations but it is still iconic. Who’s taking the credit for the logo? Well, when the geometric wolf head first appeared in 1979 it was Ian Jackson’s talent as a graphic designer, but the improved version from 2002 is Jonathan Russel’s creation.