Creating apparel mockups for press kits is all about showcasing your designs in a professional, polished way that grabs attention. These mockups let you visualize how your designs will look on clothing – like t-shirts, hoodies, or jackets – without producing physical samples. They’re essential for press kits because they provide high-quality visuals that help communicate your brand’s identity and leave a strong first impression on journalists, influencers, and potential partners.