After installation, the pixel activates as soon as a visitor arrives on your site and agrees to your consent string or cookie notice. For each identified visitor, you get details like their name, email, home address, income, age, and gender. In a B2B context, you’ll receive information such as business email, company name, revenue, number of employees, and additional data. Supported by a combined global b2b and US based b2c database of over 700 million records, the pixel successfully identifies up to 70% of US b2c and global b2b website traffic.