More applicants doesn’t always mean better hiring. Your organisation might be celebrating a growing candidate pipeline while early attrition quietly tells a different story. A strong Employee Value Proposition (EVP) should attract people who genuinely fit your organisation—not simply more people who are interested in the perks. So, what happens when your recruitment message promises one experience, but employees discover something different after joining? Our latest article explores: • Why a strong EVP can still attract the wrong candidates • How early attrition can reveal an EVP mismatch • Why application volume isn’t enough to measure EVP success • The role of employee research in attracting the right talent • What leaders can do to close the gap between promise and reality