Changing customer behavior due to technological advances is a major trend that marketers believe poses great opportunities and challenges for digital marketing company. There are various trends in social media marketing that will surely impress the digital marketers who have committed to carve their niche over the years. With this in mind, understanding how consumer buying habits work can help you establish best practices before investing in digital marketing strategies such as social media marketing and advertising. How do consumers deal with competitors’ websites and how do they react to advertising on their websites?