Asset management is a   systematic approach to the realization of value, for which someone is responsible. It applies to tangible assets (physical objects) or intangible assets (things like intellectual property or financial assets). In order to make smart investment choices, one has to be well-versed in this regard but, at first glace it might seem complicated. So, here are some first aspects that can be easily understood, so you can have a leg to stand on when starting to look for an asset management firm or an asset management platform.