Objectives and Key Results (OKRs) are a goal-setting framework that aligns teams and individuals to common, measurable outcomes, ensuring clarity and focus on what matters most. When applied to Bullseye Engagement, the OKR framework can drive enhanced customer interaction, brand loyalty, and performance tracking. The Objective in Bullseye Engagement is to define a clear, compelling goal, such as increasing user engagement, enhancing customer experience, or improving retention rates. This objective should be ambitious yet achievable, pushing the team to strive for excellence.