This article discusses the critical factors to help restaurant owners decide between building a mobile app or a website. It highlights technical aspects such as app-specific features like push notifications, loyalty programs, and offline access, which can boost customer engagement. In contrast, a website offers broader accessibility, easy updates, and lower development costs, making it suitable for reaching a wider audience. By weighing functionality, reach, and budget, this guide assists restaurant owners in making an informed decision that aligns with their business goals and customer preferences.