Discover the vibrant ethnic wear collections at our Soch Store in Pune, located inside one of the Best Shopping Malls in Pune—Phoenix Mall of the Millennium. From elegant kurtas and salwar suits to contemporary fusion wear, Soch offers handcrafted designs, exquisite embroideries, and premium fabrics for every occasion. Enjoy seamless service, styling advice from in‑house experts, and festive season exclusives that make your wardrobe stand out. With wide aisles, natural lighting, and dedicated changing lounges, shopping becomes a pleasure. Bookmark this entry to revisit Soch’s latest arrivals, seasonal offers, and designer collaborations that define ethnic chic.