As a foot soldier in the world of events and promotions, she saw first-hand the inefficiencies of up to 10 other agencies she worked for. It was a chaotic process to be booked for work, the account managers were completely unorganized, you would still be chasing for payment months later, the industry was (and still is) rife with non-compliance, and you were always expected to move heaven and earth for the agency yet they never had the time to appreciate the efforts of their staff. And on top of all that, she couldn’t understand how it was beneficial for the brand.