As customer service becomes increasingly digitized, one core element remains irreplaceable: the human touch. Customers remember how they were treated—far more than what was said. A kind word, a respectful tone, and a gesture of understanding can turn a basic transaction into a memorable experience. Politeness is not simply about saying “please” or “thank you.” It’s about emotional intelligence, active listening, and respectful communication. These are the values we champion through our Customer Service Etiquette training, helping individuals and organizations create lasting impressions that stand out in a crowded marketplace.