Hello, Skiller! Before we explore Zomato marketing strategy, let’s take a trip down memory lane. Zomato was founded in 2008 by two friends, Deepinder Goyal and Pankaj Chadda, who aimed to revolutionize how people discover restaurants and order food. With its headquarters in Gurgaon, Zomato has grown from a local startup to a global food delivery giant. Zomato’s success lies in its digital marketing prowess. It was one of the first companies to start operations in India before expanding worldwide. The platform now lists millions of restaurants, offering something for everyone, from gourmet meals to quick snacks, all delivered to your door. The online food delivery market is booming, with an anticipated growth rate of 15.4% annually by 2025. Zomato’s digital marketing strategy is a key driver of this growth. It uses Google Ads, social media, and influencer marketing to target its core audience, primarily mobile users aged 18-35. Zomato’s push notifications are not just informative but also humorous, making them a hit among users. While Zomato has had its share of challenges, including a controversial World Environment Day campaign, it continues to thrive. Its journey proves that with the right strategy and execution, even a simple idea can become a global phenomenon.