It would be best to consider that there will never be a better strategy than one adapted specifically to your business, brand, and audience. You also need a competitor analysis, which will help you see your weaknesses and what you can do better, as much as theirs, allowing you to benefit from it. If you wonder if your investment in SEO will pay up, your answer is yes, it will, but only if you have the proper strategy applied, a personalized one made based on your business’s needs.