Clean, fresh food should look clean and fresh. That’s why what you wrap it in matters. Meat, especially cold cuts, can leak oils or moisture. If the deli paper doesn’t hold up, it gets soggy or stained. This looks messy, even if the meat is still good. Customers see this and form quick opinions. A poor look can hurt trust, while a neat package builds it. Custom deli paper helps here. It holds up better and can be made to handle different types of meats—dry, oily, or juicy. But there’s another reason it matters: