A dark post is a type of social media advertisement that doesn’t appear on your brand’s public timeline or feed. Unlike regular posts, dark posts are targeted ads created to reach specific audience segments without cluttering your main profile. These posts are visible only to the selected users they’re intended for, making them a powerful tool for highly focused campaigns. With platforms like Facebook and Instagram, businesses use dark posts to test different ad creatives, messaging, or offers with various demographics—without making multiple posts public. This allows for more controlled A/B testing and personalized engagement, helping brands fine-tune their marketing efforts. At SocialEZ, we believe understanding terms like dark post is key to mastering social media marketing. While the term might sound negative, it’s actually a strategic method used by many marketers to boost performance and relevance. Whether you’re targeting by location, interests, or behavior, dark posts offer flexibility and precision. By learning how to use dark posts effectively, brands can improve ad performance, lower costs, and increase ROI. Stay ahead in the digital game by diving deep into essential social media terms with SocialEZ—your trusted guide to smarter marketing.