Digital Lead Generation is the process of attracting and engaging potential customers online through various digital marketing channels, such as search engines, social media, email, and your website. The goal is to capture the interest of potential clients and convert them into leads by collecting their contact information, usually in exchange for valuable content or offers.   Once a lead is generated, businesses can nurture the relationship through targeted communication and personalized marketing strategies, ultimately guiding the lead through the sales funnel and converting them into paying customers.