There is one particular supplement found in the bags of people working out in gyms ranging from Tier 1 cities down to Tier 3 towns in India. This supplement is the same product, with a very similar positioning strategy, and in many cases the same small number of contract manufacturing firms creating it. The market for whey protein in India has one of the highest consumer growth rates in Asia, but an underdeveloped manufacturing ecosystem. This situation is changing fast, and those founders that know the manufacturing processes behind the product are succeeding.