From IT and technology ventures to retail, healthcare, and education, Chennai has emerged as a busy metropolis and the capital of Tamil Nadu, with numerous startup ventures. While immense opportunity lies in Chennai, the city poses equally fierce competition to increase brand presence and further growth of a new venture along a sustainable path. Traditional marketing will no longer help catch up with the pace of digital consumers. Digital marketing includes tools and techniques to help startups gain visibility amongst their target audiences and enable them to strive for business growth. If appropriately strategized, even the tiniest of businesses with tight budgets can compete with established brands through online presence on search engines, social media, content marketing, pay-per-click advertising campaigns, and email marketing. How can startups in Chennai use digital marketing to thrive? This article explains, complete with expert insight from Weboin-a leading digital marketing agency in Chennai that helps startups realize their full potential.